Undergraduate Degrees

Online Bachelor's Degree in Business Administration with a Concentration in Marketing

Program Overview

BS in Business Administration in Marketing Overview

Today's business landscape demands skilled marketers with a passion for helping organizations thrive. If your interest is understanding buying behaviors, meeting needs with relevant products and services and/or creating compelling ways to engage with a particular market, then our online bachelor's degree in business administration, with an option in marketing, is for you.

Through Peru State College Online's program in marketing, you'll gain an exciting grasp of what it takes to create and deploy a successful integrated marketing strategy. From the core principles of marketing to in-depth knowledge of every piece of the advertising, promotion and marketing mix – you'll graduate well-prepared to move your marketing career forward.

Innovative, online programs are our hallmark, as shown by this popular marketing concentration. As a regionally accredited university, Peru State College ensures the utmost quality across all of our online degrees. Equally appealing are the university's premium flexibility, expert faculty, renowned high value and engaged online community you can count on for support.

With deep, 150-year roots, Peru State College has been offering online programs for more than 20 years. And today, our expertise online adds up to a smooth educational journey, from enrollment through graduation.

Wanting to jump start your marketing career? Ready to accelerate your professional success? Wherever you might be on your career trajectory, Peru State College's marketing option can lead to a world of new opportunities. It's time to turn goals into action, with us by your side. Welcome to Peru State College Online, where you can earn a BS in Business Administration in Marketing designed expertly for you.

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Nationally Recognized
for Affordability

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22:1 Student-
to-Faculty Ratio

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Generous Transfer Policy
(Up To 90 Credit Hours)

Why Choose an Online BS in Business

At Peru State College Online, the online accounting courses throughout the 120-credit-hour BS in Business Administration in Marketing program are taught by credentialed faculty, experienced marketing practitioners themselves.

The instructors have practical, hands-on marketing experience, and make it their priority to stay on top of current trends and emerging best practices. Through continually refreshed, robust curriculum, you are ensured essential knowledge for launching or enhancing your marketing career. Given the strategy development focus and situation-oriented instructional approaches, this option is also ideal preparation for earning your Master of Business Administration (MBA) down the road.

Rest assured, your instructors are experts in online teaching, as well, and strive for a smooth, interactive experience for you and your classmates. By keeping the online classroom smaller than you would typically find with a physical campus, the faculty is able to respond quicker, and focus on meaningful interaction with students one-on-one and as a group.

Our online testing practices are also quality-designed to help you perform at your best, with proctored exams giving way to a more personalized, less stressful experience.


Through the bachelor's degree in business administration with a focus on marketing, you can anticipate the following learning goals and outcomes:

  1. Explain and apply important concepts related to the administration of business. You will be able to:

    1. Describe basic concepts in each major functional area of business, including economics, accounting, finance, law, marketing, production operations, organizational behavior, global issues, information management and strategic policy
    2. Apply business concepts and theories to business situations
  2. Use appropriate technological and quantitative tools to make and support evidence-based reasoning. You will be able to:

    1. Collect and interpret data that is relevant to the administration of business from a variety of systems and data structures
    2. Create accurate and useful quantitative documents and reports
    3. Analyze data to discover meaningful anomalies and trends
  3. Express yourself competently and persuasively in written and verbal forms. You will be able to:

    1. Write well-organized and grammatically correct business documents
    2. Design and make effective oral presentations using presentation software
  4. Assume a leadership role and solve complex organizational problems. You will be able to:

    1. Identify a business problem or opportunity, assess the dynamic business environment, research historical and best practices, and formulate a variety of possible recommendations
    2. Evaluate business recommendations using global perspectives and giving due consideration to ethical principles

Transfer Credits


Credit for Experience You Already Have

We make it easy to transfer to Peru State College Online. With nearly 80% of our students transferring in, we're glad to evaluate all possibilities to make the most of knowledge you've gained elsewhere.

  • Prior college Coursework
  • Corporate and military training
  • Even life and work experience

It all adds up to maximum transfer credit, and minimal time and tuition to graduation and the new life waiting, for you.

Up to 90* credit hours are accepted from an accredited college or up to 66 from a community, vocational or tech college. You could start at Peru State College Online already 75% finished with your program!


Low Tuition, Top-Value Education

Per credit hour

One Rate
For any state

Free Application
No other per-credit hour fees

At Peru State College Online, we take it all seriously – including your education investment. Our students work hard on their education, so we do our part to make it as affordable as possible. Peru State's approach of hiqh quality at a competitive cost works well for both you and us, earning our college the distinction of being a Top ROI, Best Buy and Best Value.

What's our secret? No surprises here …

  • At a lean $299 per credit hour, our low, “one-rate, any-state” tuition simplifies things, with no other per-credit-hour fees to worry about.
  • Other cost-friendly options are available, too, like transfer credit, financial aid, and corporate or military tuition assistance, if applicable to you.
  • Finally, it's free to apply.

Less financial stress for you, enormous pride for us. Ready to make the most out of your education dollars? At Peru State College Online, you'll find transformative education offered affordably, for you.

Academic Support

An Engaged Online Community

With no physical boundaries, Peru State College's rich tradition of community on campus easily extends to our family online. You will immediately feel welcome among our circle of faculty, staff and distance learners like you.

  • Our knowledgeable instructors are experts in teaching online. Easily accessible, they include 1:1 faculty interaction, discussion boards and video conferencing as part of your experience.
  • You'll advance alongside others with similar aspirations, and benefit from knowledge sharing and motivating mutual support.
  • Free online tutoring and career services are just a few bonus features that help keep your eye on the prize.
  • And to help ensure a top-notch educational journey, your student advisor will be by your side, offering encouragement and keeping you right on track to graduation.
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Simple, Clear Application Process

Whether you'd like a little help from us or prefer to get started on your own, your journey at Peru State College Online begins with a smooth — and FREE — application process.

  • STEP ONE. Complete the Application for Admission (FREE)
  • STEP TWO. Request your official high school and, if applicable, college transcripts (not required if you are transferring from Chadron State College or Wayne State College)

We promise a speedy response to your application, averaging about 24 hours to process. From there, we'll work together to enroll and get you moving toward your graduation goal ahead.

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"The education, support and experiences provided by Peru State have forever changed my life for the better."
R. Mills, Alum

Flexible, Quality Learning

At Peru State College Online, you'll be pleasantly surprised at just how flexible quality learning can be. All courses are intentionally designed for online learning, and our 120-credit-hour online BS in Business Administration in Accounting can be safely accomplished wherever and whenever is best for you.

  • Eight- and 16-week courses
  • Multiple starts throughout the year
  • Easy Canvas navigation
  • No set daily login times
General Studies Requirements

All Business majors must complete these courses as part of their General Studies Requirements.

BUS 201 Organizational Communications (3 Credit Hours)

Students study communication foundations, the writing process, and communicating through letters, memoranda, and e-mail messages. The culminating activity permits students to understand the report process and research methods, manage data and use graphics, and organize and prepare reports and proposals for the design and delivery of business presentations.

CMIS 101 Information Systems Concepts and Applications (3 Credit Hours)

This course is an introduction to basic computer concepts and Windows-based spreadsheet, database, and presentation graphics software currently used in industry. Development of problem-solving and proficiency using selected commercial software packages is stressed.

ECON 221 Principles Of Microeconomics (3 Credit Hours)

Consideration is given to the microeconomic concepts of wages, interest, rent and profits, personal distribution of income, consumption, monopolies, agriculture, government taxation and expenditures, international trade and comparative economic structures.

ECON 222 Principles of Macroeconomics (3 Credit Hours)

This course presents elementary concepts of macroeconomics with an emphasis on equilibrium analysis, monetary and fiscal policy, banking, developmental economics, and comparative economic systems.

MATH 112 College Algebra (3 Credit Hours)

This course is for students who specifically need algebra in certain pre- professional programs. It covers algebraic principles and processes and is not to be taken for credit by students who have completed Math 113 or Math 120.

ACT Math 17 or greater, SAT 530 or greater or Math 100

STAT 210 Statistics (3 Credit Hours)

A study of the methods of summarizing and interpreting data, elementary probability, and its relation to distributions. The meanings, importance, and application of the normal and binomial distributions and the methods of random sampling, testing of hypotheses, analysis of paired data, and interpretation of standardized test scores are covered. Students work on independent research projects to gain first- hand experience with the issues of the course.

Business Core Requirements

You must complete the following requirements in addition to the General Studies Requirements. No grade lower than “C-” will satisfy major requirements.

BUS 214 Introduction to Business Quantitative Methods (3 Credit Hours)

This course introduces basic business quantitative concepts to students. Basic business math, banking practices, trade discounts, markups and markdowns, breakeven analysis, payroll, credit installment purchases, mortgage finance vs. refinance, simple and compound interest calculations, annuities and sinking funds, interpretation of financial reports, depreciation, inventory, taxation, insurance, and an understanding of the elements of the stock market are included in the course. Students are introduced to basic business statistics and the used of advanced Excel in the course.

BUS 231 Principles of Financial Accounting (3 Credit Hours)

Students are introduced to accounting as an information system that provides reports to stakeholders about the economic activities and condition of a business. Students learn about the complete accounting cycle, accounting systems and internal controls, and balance sheet accounts cash, receivables, inventories, fixed and intangible assets, and current liabilities.

BUS 232 Principles of Managerial Accounting (3 Credit Hours)

Students continue their preparation in accounting by studying the accounting process for a corporation – organization, capital stock transactions, and dividends; income and taxes, stockholders' equity, and investments in stocks; and bonds payable and investments in bonds. Other topics studied are: statement of cash flows, financial statements and analysis, managerial accounting and job order cost systems, process cost systems, cost behavior and cost-volume-profit analysis, and budgeting and performance evaluation using variances from standard costs.

Prerequisites: Principles of Financial Accounting

BUS 251 Legal Environment and Contract Law (3 Credit Hours)

This course examines the sources and origins of law and the legal system, legal processes, and fundamental legal principles, with an emphasis on the obligations of parties to a contract.

BUS 328 Principles of Marketing (3 Credit Hours)

Students learn the buying, selling, transporting, and storing functions involved in marketing, with an introduction to retailing, wholesaling, and marketing management.

BUS 335 Production/Operations Management (3 Credit Hours)

This course explores a wide variety of production and operations management topics. Topics include: operations strategy and competitiveness, product design, process selection, quality management, capacity management, Just-in-Time (JIT) production systems, facility location and layout, supply chain management, operations scheduling, and the production planning process.

Prerequisites Required: BUS 232 and STAT 210 (or MATH 240 or 340)

BUS 339 Business Finance (3 Credit Hours)

Students examine the sources and management of funds used to finance assets. Strategies and tools are presented in the areas of financial analysis and planning, working capital management, capital budgeting, and long- term financing.

Prerequisites: Principles of Managerial Accounting

BUS 373 Organizational Behavior (3 Credit Hours)

This course presents the foundations of the history, theory, and applications of organizational behavior in the areas of personality, stress, motivation, job design, goal setting, learning theory, behavior modification, group behavior, power, leadership, organizational structure, decision-making, and control.

BUS 480 International Business (3 Credit Hours)

Students learn contemporary business and management practices in multi-national market environments with emphasis on cultural, financial, and marketing differences.

BUS 495 Business Policy (3 Credit Hours)

This course requires students to demonstrate the ability to analyze a firm's internal and external environments and to apply concepts, theories and analytical models related to the formulation and implementation of business-level and corporate-level strategies through critical thinking and problem solving. The student communicates solutions to case scenarios both in writing and through oral presentations. The influence of other functional areas on strategic thinking emphasizes teaching students the linkage between strategic problems, management interpretations, solutions, and firm performance. This senior level seminar is the capstone experience and senior competency course for Bachelor of Science in Business Administration and Bachelor of Applied Science in Management students and should be taken in the last year of study.

For Seniors Only

CMIS 300 Information Systems Management (3 Credit Hours)

This course introduces concepts of systems management from a business viewpoint and an information systems viewpoint. Students utilize graphical tools including flowcharts to examine business and information systems processes. Fundamental programming concepts are introduced including algorithms, data types, control structures and Boolean logic. An overview of project management including critical path and dependencies is introduced.

Marketing Option

BUS 329 Integrated Marketing Communications (3 Credit Hours)

Students examine the elements of integrated marketing communications including advertising, direct marketing, social media, personal branding, personal selling, sales promotion and public relations/publicity, focusing on the blending of the elements into a total enterprise marketing communications program.

Prerequisite Required: BUS 328

BUS 336 Marketing Research (3 Credit Hours)

Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies as an aid to problem-solving in business. Students will study different methodologies with emphasis on primary research including data collection, interviewing and report-generation software, including data analysis. Students will develop project, instrument and sampling designs, using electronic and printed survey methods.

Prerequisite Required: BUS 328 and STAT 210 (or Math 240 or 340)

BUS 347 Consumer Behavior (3 Credit Hours)

This course presents the principles of consumer behavior in the areas of motivation, perception, learning, attitude change, information processing, lifestyle, demographics, social class, reference groups, opinion leaders and diffusion, family and culture, and shopping environments.

Prerequisite Required: BUS 328

BUS 348 Retail Management and Merchandising (3 Credit Hours)

This course presents the principles of retailing including strategies, merchandise management, store operations, evaluation and control, financial strategies, human resources management, buying and selling, information systems, promotions and inventory control.

Prerequisite Required: BUS 328

BUS 350 Professional Selling (3 Credit Hours)

Students focus on the skills and techniques used in selling and persuasion. The course helps students learn to sell products and ideas through a study of proven techniques used by successful salespeople.

Prerequisite Required: BUS 328

BUS 355 E-Marketing (3 Credit Hours)

Overview of different types of internet business, internet marketing, global e-commerce, consumer issues, business-to-business internet marketing, online selling strategies, legal and ethical issues. Today's social media like YouTube, Facebook, Blogs and Twitter are the new customer-centric methods to reach and collaborate with customers in building relationships, and in marketing ideas using digital media. The course explores new media, online selling strategies, Web Analytics and Internet-based business marketing techniques.

Prerequisite Required: BUS 328

BUS 491 Strategic Marketing Management (3 Credit Hours)

An advanced study of the roles and responsibilities of marketing managers in researching, developing, analyzing, and implementing market planning strategies as well as managing the marketing function. The course encompasses an extensive range of activities and concepts and is based on the systems approach to marketing. The modern dynamic marketplace is affected by globalization and technological changes reinforce the importance of thoroughly assessing a firm's internal and external environments as a foundation for strategic and operating initiatives. A strategic marketing simulation will enhance student engagement and critical-thinking skills.

Prerequisite Required: BUS 328 and STAT 210 (or Math 240 or 340)

CMIS 410 Web Page Development and Programming (3 Credit Hours)

This course facilitates the development of skills in designing complex web sites. Current issues and design trends are considered, as well as the fundamentals of web servers and browsers, and HTML and XHTML. Client-side and server-side programming and database connectivity over a web-based connection are explored. Web security and evaluation procedures for websites are covered.

General Studies Outcome: Technology and its application

BS in Business Administration in Marketing Careers

With your online BS in Business Administration in Marketing under your belt, you can accelerate your career in the fast-paced marketing landscape.


According to the Bureau of Labor Statistics (BLS), overall employment of advertising, promotions and marketing managers is projected to grow about 8 percent by 2028, faster than the average for all occupations. The BLS also reports that each of these professions is compensated well, with the median annual salary (May 2019) for advertising and promotions managers hitting $125,510, and $136,850 for marketing managers.

By completing an online BS in Business Administration in Marketing degree at Peru State College Online, you will be prepared for careers like:

  • Marketing Representative
  • Marketing Manager
  • Marketing Communications Associate
  • Product Manager
  • Sales Manager
  • Advertising Manager
  • Customer Service Specialist
  • Digital Branding Sales
  • Electronic Marketing Advertising and Sales Specialist
  • Event Promotions
  • Medical Science Sales

Ready to secure a career in accounting with your own firm or for a large company of your choosing? The world is in need of aspiring finance professionals. So, come to Peru State College Online and prepare for the exceptional accounting career in store for you.

Job titles and salaries reported by the Bureau of Labor Statistics.

Accredited and Respected

Firmly established since 1867, Peru State College has been accredited by the Higher Learning Commission since 1915.

HLC is an institutional accreditor recognized by the U.S. Department of Education and the Council for Higher Education Accreditation to accredit degree-granting colleges and universities.

Peru State received notice in July 2022 of its continued accreditation by HLC with the next Reaffirmation of Accreditation in 2031-32.

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20+ Years Online, Peru is for You.

Since 1999, Peru State College has transformed students' lives 100% online. Our decades of experience give rise to a remarkable online education, complete with affordable, quality learning supported by faculty and staff who genuinely care. Join us and learn for yourself, why Peru is for you.


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