Marketing Career Options

Marketing Careers with a Bachelor’s Degree

Apply By: 9/30/2020

Classes Start: 10/5/2020

Marketing Careers with a Bachelor’s Degree
June 17, 2020

Talk about a career of a lifetime. Marketing is one of the most dynamic, ever-evolving professions one could ever hope for. With digital marketing growing more sophisticated every day, it’s an area that attracts both communicators and analytical minds. 

With the changing landscape brought on by the pandemic, marketing strategies, tactics and messages have notably shifted, proving the importance of marketing that is nimble and adaptive to the environment. Marketing research, testing and measurement remains imperative. Moving forward, this field overall is likely to emerge even more critical in helping organizations and individuals succeed.

Before COVID-19, the Bureau of Labor Statistics projected employment of advertising, promotions and marketing managers to grow 8 percent by 2028, faster than the average for all occupations. Median pay in 2019 was  $135,900 for these same roles. 

A career in this versatile field can vary widely, and a bachelor’s degree in marketing is often the ticket for entry.  For those interested in digital marketing, here are several careers that are possible with a bachelor’s degree in marketing:

  • eCommerce Manager
  • New Media Manager
  • Digital Marketing Analyst
  • Digital Marketing Specialist
  • Paid Search Specialist
  • SEO Manager
  • Social Media Coordinator
  • Web Marketing Manager
  • Digital Media Director
  • Digital Optimization Analyst
  • Director of Internet Marketing
  • Director of Web Analytics

For an equally interesting career outside the digital space, the following offers a sampling of potential roles:

  • Account Executive
  • Advertising/Promotion Manager
  • Brand Manager
  • Copywriter
  • Marketing Manager
  • Market Research Analyst
  • Media Planner
  • Production Manager
  • Promotions Coordinator

Marketing as a profession requires a fair amount of ingenuity blended with analytical, problem-solving, and creative skills. Does this sound like you? If you’d like to explore an online Bachelor of Business Administration in Marketing degree with Peru State College Online, we’d be happy to talk with you. Or go here to learn more.